SELLING SKILLS PSYCHOLOGY OF SELLING
Why Should This Training Be Taken?
Sales is not just about offering a product or service; it is the art of building relationships, building trust and influencing people. Today, the key to being a successful sales professional is not just having technical skills, but also having a deep understanding of human psychology. Beyond selling a product or service, sales skills strengthen a person's ability to express themselves and persuade others. When combined with the psychology of sales, an individual can see people's motivations, needs and objections more clearly. This provides a great advantage not only when negotiating with a customer, but also when collaborating with a team member, meeting with a leader or mobilizing others towards a goal. This training will not only develop the ability to communicate effectively with customers, understand their needs and offer creative solutions for these needs; it will also show how to touch customers' decision-making processes using emotional intelligence.
Purpose of Education
The training is designed to provide participants with the knowledge, skills, methods and perspectives that will enable them to create awareness on the dynamics that enable a sales process and salesperson-customer interaction to be maintained in the most effective and efficient way from beginning to end, and to implement this awareness by experiencing and internalizing it through applications.
What Education Will Bring
Participants will realize that sales is not just a transaction, but the art of building a relationship. Throughout the training, they will learn how customer perception is shaped, the salesperson's influence on perception, and how communication methods guide purchasing decisions. They will understand the importance of customizing the product specifically for the customer, the alignment of customer experience strategies with company goals, and an effective post-sales process. They will develop the skills to know themselves and their customers. They will learn to approach their products from a different perspective. They will master all the dynamics of the sales process. They will establish a deeper connection with their customers by applying effective communication techniques, body language, and powerful questioning methods.
Target group
Sales and marketing personnel at all levels. Those who want to further develop their persuasion and communication skills.
Education Method
The training is 3 full days, 2 days + 1 day. (8+8+8 total 24 hours) The first two days of training content are given in a face-to-face classroom environment with interactive applications, in a way that allows participants to internalize the information they have learned through experience. After the first two days, participants are given a project-case assignment to apply their learning in order to reinforce their learning and support their implementation. In a one-day session to be held one week or a specified period after the first two days of training, participants present the given project/case assignment in a “role play” manner in a classroom environment, and the reinforcement of learning is ensured by collectively exchanging opinions and information on the presentations and sharing experiences and feedback on transferring the participants' learning after the first module to the field in real life.
Duration of Training and Number of Participants
Training Duration: 2 days + 1 day, totaling 3 full days. (8+8+8 total 24 hours) Number of Participants: In line with interactive applications and the dynamics of experiencing and learning together by participating, the recommended number of participants is a maximum of 12 people in order to ensure the highest level of training efficiency.
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